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Chang Heon Lee, Ananth Chiravuri Serial crowdfunding is becoming a common phenomenon as entrepreneurs repeatedly return to online crowdfunding to raise capital. Yi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Chow The purpose of this paper is to understand the effect of two types of reciprocity (restricted reciprocity and generalized reciprocity) on customers’ trust in social…
Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. Soo Kyung Park, Kyu Tae Kwak, Bong Gyou Lee In a sharing economy, economically inactive members can serve as providers owing to the low start-up costs. Pilar Madrazo-Lemarroy, Karla Barajas-Portas, Maria Elena Labastida Tovar The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions…
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