Seafood Restaurant Business Plan

Seafood Restaurant Business Plan-61
The town is also well known for its friendliness and a raft of events, which promote community involvement and is committed to feeling every person, regardless of background feel appreciated as an integral part of the community.

The town is also well known for its friendliness and a raft of events, which promote community involvement and is committed to feeling every person, regardless of background feel appreciated as an integral part of the community. To appeal to the diverse needs of all of its residents, the town has well developed and designated facilities, programs, and activity centers.

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From the outset, Joey’s seafood restaurant is the largest food eatery in Canada after launching its initial operation in 1985 in Calgary (“Joey’s – Home of Canada’s favourite Fish & Chips! This means that the restaurants accounts for the largest market share of the Canadian culinary industry.

Additionally, this chain of restaurants has an already established strong brand name and especially in Canada considering that it was started in Calgary.

They are thus pursuing entertainment as one of the strategies to achieving a fulfilling life.

One of the ways that modern customers are using, to appeal to their lives, is nature exploration through tourism and this does not leave out those in Ontario County, including in Whitby characterized by rich customer experience (Rotherham, 2014).

As a seaside town in the Durham Region, Whitby is one of the tourist attraction centers with visitors coming from within and outside Ontario (Shurtleff & Aoyagi, 2010).

Finally, there is the marketing mix, which combines different tools that will be used by the new restaurant in the pursuit of its objectives.

The continued economic and political stability in Canada has averted issues of inflation and economic downturns, which would eventually affect the customer buying powers in the Durham Region (Macdonald, 2007).

Furthermore, the restaurant is favored by the Canadian regulatory system, which focuses at protecting and promoting the local businesses.

This has been attributed to the fact that Whitby is a seaside town and hence a tourist attraction center as people flock to experience the off-shore life and the diverse menu of seafood offered by the many luxurious beach hotels located in the region (Shurtleff & Aoyagi, 2010).

Whitby, like other towns in the Durham Region, is characterized by rapidly growing population.

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