The next day when walking to work, he noticed the less-than-flattering picture on a lamp post.
Soon he was to see dozens more as, unbeknown to him, his mates had printed off 50 posters and fly-posted them all over Chelmsford.
As part of his course in Business Management, Jonathan was required to set up a pretend business. Having based all his coursework on his experience of setting up the mail-order business, he duly graduated with flying colours.
Jonathan bought the domain name and proceeded to build a website where customers could search and listen to all the tracks before ordering, and the records would be posted from his office, which was his bedroom.
The trains pass directly overhead so the constant rumbles mix in with the music.
Jonathan Smith was always going to open a record shop.
He was organising dance parties, running a website, working in the shop and even set up a separate company running coaches to house parties, although they were never hired to transport the local Women’s Institute for a day trip to Clacton.
Jonathan also became a DJ on various pirate radio stations producing a two hour show each week featuring his own Top 10 dance chart.
Jen explained that Pete was just a mate she went shopping with for vinyl. From 2002 things got tough as record retailing went into a steep decline.
Jonathan did everything in his power to keep the business on an even keel.