Pop Art Consumerism Essay

Pop Art Consumerism Essay-38
The first stage of British Pop Art had focussed on performed media imagery, then the changed in society that brought along the second phrase of Pop Art stated Osterworld 2007 (Pg 75).Pop Art was beginning to spread quickly and by the third phase it was making its presence felt for the first time at exhibition ‘young Contemporaries’ in 1960, states T. American Pop Art also evolved round the fifties, it had major European influences states Osterworld (Pg 83).

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In 1999 the Roy Lictenitsten foundation was set up.

Some of his most famous works include ‘Takka Takka (1962) and M-maybe (1965).

One of Hamilton most well known paintings is called ‘My Marilyn (paste up)’; he created this two years after her death states K. The term ‘paste up’ is used by commercial artist to describe the layout ready for production and printing, he arranged the painting into twelve photos on a canvas; ‘their frames identifying them as contact prints from a photo session on the beach’ states Honnef, 2004 (Pg38).

Hamilton created other paintings; Interior II (1964), Towards a Definitive statement on the coming Trends in Men’s wear and Accessories (1960) and Trafalgar Square (1965-67).

By this stage American Pop Art had spread from New York through to the West Coast, Canada and later to Europe and continuing to Britain even though Pop Art had already made its mark here, states osterworld 2007(Pg 92).

The last phase of American Pop Art was characterized by an acerbic, radical realism that had come from American origin and specialised in urban social relations, radical realism soon become an international movement stated Osterworld 2007 (Pg 92) Andy Warhol, Richard Hamilton and Roy lichinestein were the main key players in Pop Art; Richard Hamilton is one of the main British Pop Artists, he was born In London 1922-stated Osterworld, 2007 (Pg 183).Warhol created paintings that can be easily recognisable, anything from panic tables to coke bottles – ‘all the great modern things that Abstract Expressionists tried to avoid’, stated Ostworld, 2007 (Pg 167).One of Warhol’s most iconic paintings was Campbell’s Soup; it was a mixture of painting, silkscreen and a stamp process as well reflected on social background states Honnef, 2004 (Pg 88).Osterworld also stated the topics of the meetings included artistic techniques beyond the traditional forms of representation, action painting, folk culture, the mass media, advertising, the cinema and comics.They discussed these concepts with the intention of “bringing their alternative views to bear on contemporary cultural problems and of formulating a response adequate to the demands of their day” T.[cited 12/12/2010]By the early fifties artists began to realise that their culture was being highly determined by mass media, new technology and by social change this was an effect of increased Americanization of Europe states T. The older generation of artist such as Henry Moore and Barbara Hepworth were not kin to reflect the new cultural transformation; it was this that made the Independent group held an informal meeting to discuss the cultural events at the institute of contemporary arts in London states Osterworld, 2007 (Pg 63).Members of this institution include Richard Hamilton and Neil Henderson they were said to be the organisational minds of the groups states Osterworld, 2007 (Pg63).One of the artist transformed objects and human figures into ‘vehicles of generalized statement” stated by Osterworld, 2007 (Pg 83).Pop Art become to achieve success and recognition as an art movement, by the mid sixties it got more developed and subject matter expanded however it still fall back on traditional techniques of composition and style states Osterworld, 2007 (Pg 83) .Osterworld also argued American Pop Art occurred in four phases; the first was the pre- Pop phases, which saw key artist Jasper Johns, and Robert Rauschenberg ‘taking their leave of Abstract expressionism’.Commercial art, design and poster painting saw the emergence of a number of important artists these were Andy Warhol, Roy Lichtenstein, Claes Oldenburg and many others explained Osterworld.


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