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Here are some examples of market insights you could include: Establishing the above will help you work out how you’re going to position your business to potential customers and what you can offer them that’s in some way different to the competition. You need to understand rival businesses as well as your own in order to be successful.This is widely regarded as the most difficult section of a business plan, so carrying out extensive research is key before you fill this out.
A mission statement isn’t essential if you’re a sole trader, though, as it’s more geared towards employees and stakeholders.
The products and services section of your personal trainer business plan should provide a brief description of what you’re offering and why.
Marketing channels which are commonly used by personal trainers include blogging, email marketing, social media, print marketing, and leaflet marketing.
In addition, this section should include some information on how you’re going to position the business, the prices you’ll charge and the factors influencing these prices For more advice on how to market your business, check out our interactive guide for personal trainers.
For instance, if you’re providing a service such as one-to-one personal training sessions, you need to explain what they’ll involve and their benefits to clients.
The same applies if you’re selling a product like fitness supplements or e-Books.Why are you selling these items and what are the benefits to your clients?You may also want to add in any future product or services you plan on offering.Ideally, your executive summary should be around a page of A4 and take up less than 10% of the document.In addition to the above, there are several other key points to include in your executive summary which you may not have thought of, such as your marketing strategy, business model and target market.This section should also outline the facilities you’re operating in, the equipment you’ll use and your company’s unique selling points (USPs).Another core element of the business overview is your mission statement, which should include your company’s values, what you’re trying to achieve and how you’ll get there.This section of your personal trainer business plan is an opportunity to demonstrate that you know your industry and target market inside out.Your market analysis should outline what your customer’s needs are and how these needs are being met.If you’re a sole trader or small and medium-sized enterprise looking for investment, this acts as a snapshot for any potential investors and gives them an idea of how profitable your business will be in the long run.The main questions you should be aiming to answer here are: If you don’t know where to begin with all of this, don’t panic – once again, Google is your friend.