Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.
For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.
The same is true with your market analysis when you estimate its size and monetary value.
Even better—if you’re pressed for time—we’ve compiled the 10 steps and examples into a downloadable (PDF) template: But, first things first …
A business plan is a comprehensive roadmap for your small business’ growth and development.
The next step is to outline your ideal customer as well as the actual and potential size of your market.
Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.
It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.
Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.
Worse, fuzzy goals won’t inspire confidence from investors.
Nor will they have a profitable impact on your business.