We expect more personalization from our online experiences, shopping, entertainment, tools, and spirituality.
No wonder people want to see this more in memorial services.
For example, a few years ago a drive-through funeral home would have been considered unseemly. You can imagine how personalized the services of coming generations will be, as their Facebook friends, selfies, online writing and videos are used as a collage of their lives.
Many services will likely move away from churches as people consider what they want to do for a memorial outside of religious traditions.
However, the opportunity to differentiate your funeral home as one that specializes in unique, personalized services that help people celebrate life is an open market.
It’s the type of offering that lends itself to many of today’s more useful marketing strategies, such as social media.The funeral home and memorial service industry is in a unique position when it comes to marketing.It’s a service that everyone eventually needs while also being one many assiduously avoid. Some may be relatively young but wanting to pre-plan their services.Others are family members dealing with an unexpected event, scrambling as they deal with funeral details, family arrangements, and grief.Memorial services have become a far more varied product, with more desire for personalized services that often fall well outside the traditional.A clean, functional design goes a long way towards persuading visitors you’re the best choice for them.Make sure your website is making an outstanding first impression.One of the biggest changes from the past is that most funeral homes publish obituaries on their websites.Since print newspapers are all but extinct, this service is best provided by the funeral home.You can earn trust, fill information gaps, and start the sales process for your funeral home all while providing information people need as they make their arrangements. You can use your website blog, website articles, email newsletters, and downloads to inform and nurture prospective clients.For example, many funeral homes offer a report on funeral pre-planning.