Sets up bench marks to keep your business under control.
Helps you develop the competitive spirit to make you keenly prepared and ready to operate.
Consider these questions when addressing this section of your business plan: It may be a good idea to make a checklist of questions you identify when developing your business plan.
Categorize your questions and, as you answer each question, remove it from your list.
Description of the business In this section, provide a detailed description of your business.
An excellent question to ask yourself is: "What business am I in?
Emphasize any special features that you feel will appeal to customers and explain how and why these features are appealing.
The description of your business should clearly identify goals and objectives and it should clarify why you are, or why you want to be, in business. Product/Service Try to describe the benefits of your goods and services from your customers' perspective.
The Marketing Plan Marketing plays a vital role in successful business ventures.
How well you market your business, along with a few other considerations, will ultimately determine your degree of success or failure.