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The way the media frame issues has a subtle yet significant effect on the general public.
Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996).
The way frames fulfil their function is through the selection of certain elements to focus on, while other elements are downplayed or ignored all together.
Primarily, this is done to simplify very complex issues, and make them more accessible to lay publics (Nisbet, 2010; Shah et al., 1996).
We’re on the six-hour drive from Atlanta to Edisto, and it’s midnight now. A heavy layer of fog lingers in the air around our car, clearly defining our headlight beams as they hit the moist particles.
Framing Effect Essay
The curving road is desolate and unlighted, but occasionally, as we round its bend, a truck approaches from the opposite direction.Let’s say you want to write about how you used to think your little sister was a brat and now you don’t.Maybe you had this realization about her one night when you were babysitting and you heard a noise that terrified you; she said something wise and comforting that made you see her in a new light. For example, the cause/effect structure is also a narrative, taking the reader through the particular moment in time when your attitude changed.Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.The most recent full explication of frames and framing effects comes from Bertram and Dietram Scheufele (2010), and serves to define what frames are, what they do, how they do it, and where they come from. The three core parts of this definition are the construction of a frame, its influence on individual cognitions, and its function.Eyes wide, I turn to my dad, a smile spreading across my face, and say, “This is the perfect setting for a scary movie.” I could not be happier.One way to approach a narrative is to tell various relevant anecdotes that prove your point.However, you need to be careful—the survey approach can get a little boring.It is usually more powerful to hone in on a single, specific event.The Function of Frames Perhaps the most important of these to understand is the purpose of a frame, and why frames exist.In Entman’s (1993) preeminent piece2, he identifies four basic functions: (a) defining a problem, (b) establishing the cause, (c) assigning responsibility, and (d) suggesting possible solutions (p. A single frame can fulfill all or some of these functions.