Ask if they use catering services, and ask them to tell you why they hired certain caterers, what they liked about the providers and what they’ll look for in their next caterer. Contact your peers in the business community to find out what their companies look for in caterers to help you determine what your potential customers want.If you don’t have personal contacts who can help you, cold-call a few potential customers.Yes, you can do most of your research in a week or so, but you really don’t need to move that quickly.
A written business plan is not a difficult document to create if you work on it one piece at a time.
Don’t reinvent the wheel—just follow the steps in How to Write a Business Plan the Right Way (mentioned before) to learn how to create a biz plan that will answer all of your questions before you risk your first dollar. Researching how to start a catering business doesn’t mean you have to commit to doing it.
Think you make a mean chicken Kiev or create especially awesome buffets?
Others might think so too–enough to the point that maybe you should consider starting your own catering business.
Let them know you are not selling anything and simply want to ask a few questions about what they would like caterers to offer.
Food Catering Business Plan Write College Essay For Money
But be sure to take time to find the appropriate person at each company to contact, otherwise you’re likely to get the brush-off.But if you try to be everything to everyone, you might end up being “nothing to no one.” If you want to offer a broad array of catering services, set up different pages on your website and create different brochures or sell sheets that sell each service separately.Niche options for a small caterer include: •Corporate events (cocktail parties, banquets, executive luncheons, golf outings) •Weddings •Children’s parties •Adult parties (anniversaries, bachelorette, birthdays, holiday, dinner parties) •Boxed lunches •Concession stands •Festivals, concerts and sports events Within your niche, you can further narrow your service by focusing on a specific type of food, such as barbecue, healthy foods, vegan, upscale menus or affordable menus. No matter what type of small business someone starts, entrepreneurs have a number of common startup tasks to perform.People who buy catering can get good food from a wide variety of local providers.When they shop for catering, they look for more than just food—they look for a benefit.Plan on spending at least several thousand dollars in startup costs to upgrade your kitchen and cooking equipment, get your licenses and permits, upgrade your office equipment and marketing materials, and get the word out.Depending on how large you want to go, your initial investment could be more than ,000. You will be much more likely to succeed with a catering business if you answer all of the questions related to your venture before you start, instead of trying to address them as they arise.These interviews or email exchanges will help you launch your business with with a benefit or benefits you know customers will want, instead of ones you they will want (“Everyone will love my dim sum carts! Starting with marketplace and customer research will better help you decide what type of catering you should offer.Once that you know who your potential customers are, what they want and what your price range will probably be, you can decide what you think you should offer to attract enough customers to make a profit.Check out your competitors’ menus, their list of services, prices and customers.Visit their websites and see if you can quickly find their unique selling benefits.