Where would you like the company to be in the future? Start-ups should include a reference to their expected exit strategy. For the spa, this is a vision statement example: “We will grow into a province-wide chain of highly profitable superior spas in the next five years, targeting B.Tags: Ap English Language 2007 EssayDo College Essays Need TitlesVillanova Supplement Essay What Sets Your Heart On FireArgumentative Essay Second Hand SmokingGood Role Model EssaysCreative Writing Doctoral ProgramsGood Leadership Essay QuestionsEssay Comparison Present Tense
Here is a mission statement example for an upscale spa in a major Canadian city: “We are the leading world-class spa in Vancouver.
Our location is a getaway from everyday living that relieves stress and improves the health of our customers.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.
This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.
The Value Of Strategy There is merit in deconstructing your company’s essence.
For starters it gives stakeholders (especially key employees and management) a chance to work together in creating a shared vision.It also provides a step-by-step plan for improving our sales, gross margin, and profitability.AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect.AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.We build enduring relationships with our clients and employees by creating notable experiences, providing professional care and products, while honouring the environment.” Note that the mission of an existing company focuses mainly on the present. For start-ups the mission is an aspirational statement.Envisioning The Future After establishing the basic mission, look ahead.Vetting Your Values How will your business fulfill its mission and achieve its vision?Hopefully not by cheating customers or treating staff miserably.“It distracts from day-to-day operations” is one counter-argument.“The strategy is obsolete the moment it’s printed” is another. Topline strategies lack specific financial targets or detailed action plans.