Euro Disney From Dream To Nightmare Case Study Analysis

Euro Disney From Dream To Nightmare Case Study Analysis-12
Tamara, an expatriate Polish beauty, aristocrat, and aspiring artist, is summoned from Paris to paint d'Annunzio's portrait.

A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of darker side of the Disney legend.

Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal (multiple story interpretation) theory of competing organizational discourses.

Use of a plurality of stories, voices, and realities, as well as a multiplicity of ways to interpret stories, appears in experimental fictions that the French term nouveu roman (Heath, 1972; Zeraffa, 1976).

The aim of a nouveau roman is to provide multiple forms of discourse.

By discourse, I mean the infinite play of differences in meanings mediated through socially constructed hegemonic practices, especially in stories (Boje, 1991a: 107; Clegg, 1989: 178; Cooper & Burrell, 1988; Laclau, 1983, 1988).

In this infinite play of differences, some discourses are more hegemonic than others and thus marginalize the other discourses.By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.In the "management of writing and writing of management," the construction and choice of the happy story over competing voices is less a search for the truth than a naive political and economic complicity that marginalizes alternative stories.I demonstrate plurality here by describing Tamara, a play that is a discursive metaphor of the storytelling organization.Previous research has not explored the multiplicity and contentiousness of collective storytelling processes.This question also speaks to important and timely concerns that organizational theorists are raising regarding the need to craft organization theories on the basis of linguistic (e.g., text, novel, discourse, conversation), rather than mechanistic and organic metaphors (Hatch, 1993; Hazen, 1993; Kilduff, 2993; Thatchenkery, 1992).Subsequent sections address storytelling organizational theory, analyses of official accounts of Disney enterprises, and less well-known, even contrary, accounts.The implications for postmodern theory and future storytelling research projects are discussed. Walt Disney enterprises is a storytelling organization par excellence.Discursive metaphors "read" story plurivocality -- the potential for multiple interpretation -- back into the constructions that organizations collectively "write" as their histories.Therefore, the research question here is, What are the collective and historical dynamics of the storytelling organization, viewed as a Tamara, as it writes its story onto the employees and the public?

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