Nicholas & Fowler (5) note that since its invention, the Internet has grown to offer powerful applications such as instant messaging, blogs, and Vo IP, which includes peer-to-peer communication.The increasing popularity of these applications attracted entrepreneurs to put many of these services in their sites with an aim of connecting people.
The site started as a tool to connect college students but it has since become the de facto social network in the English speaking world.
Nowadays the number of adults signing up to Facebook is much bigger than the original target of college community.
Morley (15) notes that this network allowed its users to listen to latest music and find out about the new bands and events besides promoting creativity through unique profiles and sharing of videos.
The study indicated that the social network had over 100 million music plays with an excess to 5.5 billion songs to listen to.
The Internet is available in homes, offices, cybercafés, Internet kiosks, and almost in all places where there is a gathering of people for social or business purposes.
Further, Nicholas & Fowler observe that the usage of Internet has been boosted not only by the invention of popular applications such as Facebook and Twitter.This is because “we do the same in the Internet as in real life, probably in a […] more efficient, faster, and cheaper manner.” In this regard, the use of Internet for communication becomes more and more popular each day.Siegler (19) cites Twitter, Siegler (20) reports that this increase in popularity of social networking online has come with great impacts on the society.However, the spread of these social networks was not predicted to have the capability of growing to such tremendous level.For instance, during 2005-2006 My Space, a social network that promotes independent music across the world was ranked higher than the giant Google in terms of the number of page views.Example of specific social network is the Linked In, which targets the executives and business employees.On the other hand, the popular general social networks include Twitter, Facebook, My Space among many more.The increasing popularity of highly mobile devices like smart phones, notebooks, and laptop computers also contributed to the boost of Internet usage.Siegler (22) reported that the Internet has arguably not only grown in its popularity but it has also become a necessity in the lives of many people who use it.It has revolutionized the communication sector through making it simpler and quicker.People can now perform business transaction in the comfort of their homes with clients located thousands of miles away.