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Diet coke presently constitutes just 0.8% of the total carbonated beverage market.
Western markets have preference towards mango flavored drinks.
Diet coke presently constitutes just 0.8% of the total carbonated beverage market. degree, students have to undergo a project, which is designed keeping the prerogative of industry in mind.
Orange flavored drinks are popular in southern states.
Sodas too are sold largely in southern states besides sale through bars.
Even with the New Industrial Policy in 1991 (Pathak 2007), that loosened the grip on foreign businesses entering the country, Pepsi Co and Coca-Cola still had to jump through many hurdles before they could operate.
For example, Pepsi Co was limited to selling at most 25% of total sales of their soft drink concentrate to local bottlers (Cateora 2007).Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption.Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks.We research project entitled 'Consumer Preference for Aerated Soft Drink in Vadodara City: A study of Coca cola & Pepsi' is about to study the level of competition in the market in soft drink category and the perceptions of customers towards different soft drinks As a part of this M. This particular project allows a student to implement what we have learned within the four walls of classroom.It is here that the caliber of student is tested to find his flexibility for rigorous tasks assigned to him in future. The first part gives the basic information about the project, the industry and the company.The political environment in India proved to be very problematic for both Pepsi Co and Coca-Cola when they entered the market.The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people.Presently the growth rate of soft drink industries in India is 22% as compare to the previous year.The market size for FY01 was around 7000 mn bottles & the market size for FY08 is expected to be 11000 mn bottles.The market can also be segmented on the basis of types of products into cola products and non-cola products.Cola products account for nearly 60-62% of the total soft drinks market.