“The essay must fully answer the question, provide credible support for the points being made, and reveal authentic insights that humanize and differentiate the candidate,” he says.
Because admissions consultants sift through stacks of essays, it’s important to avoid the ‘three deadline sins’ of predictability, monotony and ambiguity, Min adds.
The school says the video format enables a more personal courtship than penned prose.
Achieving perfection in a written or video essay is challenging, but achievable, says Alex Min, CEO of The MBA Exchange, an admissions consulting firm.
Furthermore, compared to the predictability of the university semester, my consulting schedule was completely erratic.
If I had a free day on my calendar, it could get filled with client work (sometimes on the other side of the country) at a moment’s notice.
“If leadership is one of your strongest abilities, don’t just say that you’re a good leader; provide an example or two that demonstrate how you are effective and what your leadership style is.” Some business schools use video essays to assess candidates.
Those applying to the Kellogg School of Management’s MS in Management Studies course, answer randomly generated questions that are similar to interview questions, with 60 seconds allotted for each response.
If I had a mid-term or final coming up, I was notorious for waiting until the week of the exam to crack open my books to read the assigned material.
Actual studying occurred during a feverish cram session the day before the test. Again, I would procrastinate until the deadline was looming, and then churn out the essay with a burst of energy at the last minute.