Coca Cola Pest Analysis Case Study

Coca Cola Pest Analysis Case Study-42
The soft drink industry has been dominantly occupied by two companies, Coca Cola and Pepsi Co.

The soft drink industry has been dominantly occupied by two companies, Coca Cola and Pepsi Co.

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Just like Pepsi Co, Coca-Cola is also conscious of the environment.

It makes sure that it follows environmental regulations, although this has been one of the issues that have disturbed its operations in some countries, but swiftly moved in to rectify it (Girard, 2005).

Pepsi Co challenges Coca-Cola through its promotions.

It communicates to its customers through celebrity figures, through music to attract the young generation, and also through games. Coca-Cola is a very huge company trading mainly in soft beverages. Apart from manufacturing and distributing beverage concentrates and syrups, the company also owns interest in many canning and bottling companies.

They both exhibit a high sense of brand consciousness that they enjoy throughout the world.

This research paper will carry out a comparative evaluation of these two giants in the sector of soft drink.The company was founded in 1965 in New York and deals with the production of non-alcoholic beverages and food processing items.It is the leading global producer of snacks and beverages.These two companies have struggled for many years each trying to be on top of the market.Both companies have their own problems in their struggle to maintain their reputation and serve their customers well.It trades in light foods and operates in the US and Canada.Initially, Pepsi Co used to run its businesses through two units, the Pepsi Co North America and Pepsi Co International.Coca-Cola has grouped its products into eight regional units: “the European Union, Africa, North America, Latin America, Pacific, Eurasia, Bottling investments and the Corporate” (Wet Feet 1).Just like Pepsi Co, Coca-Cola also sales its finished products in more than 200 nations globally.Coca-Cola’s corporate structure is broken into six segments of operations.The first five units are regarded as the company’s strategic business units.


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