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Rather than considering other firms as competition, consider them as potential partners on future projects; the combined, complementary expertise from each firm can only help to strengthen a business proposal.Additionally, keeping good relations with other firms may also lead to information about new projects that you might not have known about before.
Make the personal connection by networking in the same places that your ideal client spends time in.
If you haven’t already, start thinking of everyone in your rolodex as a potential client, collaborator, or lead to new information; it may just be that the person who may lead you to the next job is someone you already know.
Make sure there is fluid communication within the office so that when architects are traveling, they are comfortable discussing information about the firm , spreading the company’s vision, and creating new business contacts.
You never know who is in the audience, and it’s a great way of reaching multitudes of people at the same time.
At a school, you may find that you’ve attracted more students who want to work for you, but you may also catch the attention of a developer who is teaching a class at that school who may want to speak with you about a potential opportunity. Think about maintaining a blog on your website to publish frequent updates and also use Instagram and Twitter to boost your online presence.
Instagram especially is quick and visual, so architects can “seduce” clients with beautiful images that relate to their design aesthetic without having to spend so much time; the ROI (Return on Investment) on that is better than on any other platform, because it reaches so many people without much effort.This media will clearly show the client and the builder exactly what the design will look like and the method of construction.With this new form of media the client doesn't have to know anything about architectural graphics or terminology (floor plans, sections, elevations & construction documents) to have a clear understanding of what the end result will look like.With Twitter, you can retweet articles about your firm, drive people to your blog, or post updates and images as well.Other firms and industry professionals are great resources for staying on top of trends and new developments.This is possible through the use of computer-rendered images and interactive video.This media will be taken one step further by using it in the construction documents as well.Several companies design books that showcase their projects.Rather than make the book simply a portfolio, make the book a design object itself.NW Architecture will be an architectural firm specializing in residential, commercial and industrial architecture in domestic and international markets based out of the Bay Area near San Francisco, California.The firm will provide architectural services using technologically superior processes, providing greater value for clients and enhanced design and construction.